Ohio State’s Social Media Strategy overview is among the most readable documents I have read as part of the secondary research I am am conducting for of Royal Roads MBA “Organizational Management Project” effort. The section that particularly resonated with me reads”
"Social media brings Ohio State’s best digital storytelling to an audience beyond osu.edu. University social media channels are consistent with digital properties in voice, tone, look and message. Ohio State is an institution, but should not feel "institutional" on social media; we are friendly, conversational and down to earth, just like Ohio State itself."